Marketing automation is fast becoming standard in all businesses. The technology enables businesses to efficiently and effectively engage customers without sacrificing precious time. Ensuring they can consistently engage and delight their recipients while saving time and reinvesting resources back into critical tasks.
Over the years, the marketing technology landscape has changed drastically. Today, there are over 8000 marketing service providers; a huge 13.6% growth spurt from 2019. These companies offer diverse solutions, making it easy for marketers to access almost every service they need, including mobile marketing, social media marketing, web analytics and even CRM.
The increasing demand for reliable communication solutions throughout 2020 is apparent. Compared to 2019, Conversational Marketing and Chat had the highest growth rate out of all marketing solution sub-categories (a massive 70%!)
Related: “Understanding Bulk SMS for Business”
The explosive growth of marketing technology and the rate at which innovations continue to change the marketing landscape has made it impossible for a single service provider to deliver everything that every marketer needs. Most service providers focus on their specific niche and specialised offerings. Combining and using multiple marketing technologies is now the standard for many businesses, as consumer demands and expectations continue to increase.
Leveraging the power of marketing automation
As the entry barriers and price points get lower, marketing american phone numbers list automation is becoming more prevalent in small and medium businesses. Marketers are also leveraging a variety of technologies to great advantage. With a kitted-out and scalable Martech-stack, digital marketers can cater to a broad customer base, across diverse communication channels.
Considering the benefits of marketing technology, it’s no wonder that most of today’s successful businesses use marketing automation systems extensively. According to the 2017 Salesforce state of marketing report, 67% of marketing leaders have adopted a marketing automation platform with an additional 21% already planning to use the technology.
Adopting the technology allows businesses to integrate and automate their communication channels seamlessly and as a result, enhance lead generation and lead nurturing.
Related: “The 2021 Guide to Bulk SMS Integrations”
Benefits of adding SMS to the automation mix
Email marketing remains one of the most effective Egypt Phone number tools in marketing. New email technologies now allow you to deliver targeted, relevant, and behaviour-based messages to your customers and subscribers.
However, as good as email communication is, SMS still surpasses it in terms of open and engagement rates. 98% of SMS are opened compared to only 22% of emails. It becomes even more impressive when you consider that 90% of text messages are opened and read within three minutes.
Combining SMS marketing and email campaigns with marketing automation can do wonders for your brand. It can help you improve your conversion rates and grow your business. As a result, today’s savvy marketers are combining the power of marketing automation, SMS, and email to deliver a full-funnel customer experience.
